Double scoop: Ice cream brands step up premium offerings on quick commerce push, expanding cold chain

Written by Sugandha Mukherjee Post-Covid pandemic, the Indian ice cream sector is witnessing a steady push up the pricing bracket, with companies churning out premium products, including low-sugar and low-fat content options gaining traction in urban areas. Meanwhile, an improved cold-storage back-end and quick commerce expansion are also helping boost sales in smaller towns. Ice cream sales in India had dropped during the first wave of the Covid-19 pandemic but recovered and even boomed after the cases dropped to low levels in March 2022. Companies, such as Ahmedabad-based Vadilal, saw a drop in turnover during the pandemic but later recovered….