Companies like EL, MCD, COST will benefit from a ‘trade-up’ effect


Source: cnbc.com cnbc.com

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A big shift in consumer demand is coming as global population growth slows, and that means companies need to respond with more active approaches to generate outperformance, according to Evercore ISI. Historically, booming population growth, globalization and industrialization have supported economic growth, Julian Emanuel, the firm's senior managing director, wrote in an April 5 note. However, the growth of the world's population , which has doubled every 50 years since the early 1900s, has peaked, he said. In fact, by 2027, more than one-third of global domestic gross product will be generated in countries where populations are declining, he noted....