Canon’s Strategic Plan Looks to Dominance and Expansion


Source: petapixel.com petapixel.com

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What Canon says and does is important to the camera industry because it is so dominant across large swathes of the sector. And as a publicly listed company, it is required to publish both its financial results and business strategy going forward. Canon recently updated its medium-term strategy, so where does it see itself in five years’ time? In one word: dominant. More importantly, what does this say about the future for everyone else? The camera industry had a good year last year, with a 32% increase in mirrorless shipments (up to 4.1 million) which was the catalyst for a...