TikTok: why the app with 1bn users faces a fight for its existence


Source: theguardian.com theguardian.com

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Sitting at the heart of youth culture, TikTok is beloved of its more than 1 billion users worldwide. With a range of compelling content that extends from viral dances to comedy skits, cleaning hacks, BookTok, music and the Gen Z melancholy of the corecore trend, it is the app of the 21st century. But in the sphere of western politics, the Chinese-owned company is increasingly friendless – caught in a geopolitical standoff between the rise of China as a superpower and mistrust of Beijing in countries where so many of the short-video app’s users are based. As a consequence, TikTok...