‘Affordability plans’ driving sales of Galaxy smartphones in India: Samsung


Source: indianexpress.com indianexpress.com

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Samsung has seen more consumers opting for accessible financial schemes like Finance+ in recent months to purchase a Galaxy smartphone as an upgrade to a better-performing device. “When consumers walk in a store, they have a set budget and when the financing starts, they are told how they can upgrade,” Aditya Babbar, Senior Director and Head of Marketing, Samsung India, explains the Finance+ and other such products are helping drive sales of smartphones in the world’s second-most populous country. In fact, Samsung’s easy-to-own lending programme is not only driving sales of premium phones but also helping first-time smartphone users own...