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A few months back, when Elon Musk was starting to makes noises about Twitter, I wrote that he seemed to have a basic misunderstanding of how it works. He declared that some of the top accounts with the most followers (including that of one E Musk) tweet rarely, and he asked: "Is Twitter dying?" At the time it seemed almost inexplicable that a supposedly serious person with a reputation for original thinking could have shared such an analysis. The Twitterati have many uses for the platform, but waiting for Justin Bieber or Cristiano Ronaldo or Elon Musk to make some…