Alibaba’s international arm invests millions into South Korea expansion


Source: cnbc.com cnbc.com
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Alibaba’s international e-commerce platform AliExpress has expanded in South Korea and Brazil, in addition to Europe. Pictured here is an AliExpress locker in Poland in July 2022. BEIJING — Alibaba ‘s international e-commerce business AliExpress is spending the equivalent of $7 million to reach consumers in South Korea, the unit told CNBC in an exclusive interview. AliExpress said it launched three-to-five-day shipping to South Korea last year, allowing South Korean residents to buy some products, especially in fashion, from Taobao. That’s Alibaba’s main e-commerce site in China. In all, the business unit said it spent 10 billion won this year…

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