Earnings playbook: How to trade the back half of the reporting season, including a major chip name

The back half of the earnings season gets underway this week, with key companies across different sectors set to report. AMD, Clorox and Starbucks are among the roughly 150 S & P 500 components that will announce results. For the most part, the season has been better than expected. FactSet data shows that slightly more than 70% of the S & P 500 that have reported earnings have beaten earnings expectations. Among those are industrial giants Caterpillar and Honeywell . To be sure, there have been some big disappointments, such as Meta Platforms and Alphabet . Check out some of…