Bonsey Jaden hands Daniel Loo regional ECD reins

Bonsey Jaden has appointed Daniel Loo as regional ECD, bringing with him over 20 years of experience. He was previously regional head of copy at Grab and also worked at Ogilvy, McCann, and Hakuhodo. Some of the brands Loo (pictured) has worked with include Toyota, OCBC Bank, Maxis, Nestlé, GSK, Pizza Hut, Carlsberg, Libresse, and Unilever. Loo explained that he as really drawn to the agency’s adaptable and very flexible culture because one thing he has learnt over the past two decades is there are no clear-cut solutions, especially now. “The digital space has expanded and changed so much. I've…