Coca-Cola’s sponsorship of COP27 slammed for greenwashing


Source: marketing-interactive.com marketing-interactive.com

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Coca-Cola has copped flak for sponsoring this year's UN climate conference (COP27) in Egypt, as environmental groups call out the brand for greenwashing. The beverage manufacturer was even described as the "world's top polluter" in a 2021 brand audit report by Break Free From Plastic, a global alliance of organisations and individuals. Independent global campaign network, Greenpeace USA, also called Coca-Cola the "biggest plastic polluter" in its response to the news. Greenpeace USA oceans campaign director, John Hocevar, said: "It is baffling that Coca-Cola – the world’s biggest plastic polluter in all global Break Free From Plastic brand audits, including...