News Snapshot:
EssenceMediacom, GroupM’s newest media agency that combines Essence andMediaCom, has appointed Benjamin Wei as CEO for China, effective from October 2022. Wei will be reporting to both Patrick Xu, CEO of WPP and GroupM Greater China, and Rupert McPetrie, CEO of EssenceMediacom APAC. Currently Essence China's CEO, Wei also succeeds McPetrie in his previous MediaCom China CEO remit. Wei will work closely with Michelle Yin, who is newly elevated from her current role as MediaCom China COO to EssenceMediacom China COO, EVP. Both Wei and Yin will join GroupM China’s executive committee. Wei, who has been leading Essence China’s exponential...
