VMLY&R SG enhances commerce capabilities, hires 20 new staff


Source: marketing-interactive.com marketing-interactive.com

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Global marketing agency VMLY&R Singapore has enhanced its commerce capabilities with the launch of a global commerce accelerator programme in partnership with the Singapore Economic Development Board (EDB). The commerce accelerator programme will be based in Singapore and is aimed at developing commerce and commercial advisory services for the agency’s international clients. It will bring to life three new commerce innovation projects, including IMPACT, an in-store touchpoint planning platform, OhMyCart, a disruptive path to eCommerce for small retailers and social sellers, and the agency’s own commercial growth advisory, a data driven commercial growth consultancy for incremental growth. VMLY&R will also...