Aldi vows to do 'whatever it takes' to keep price advantage

Aldi has pledged to do "whatever it takes" to maintain the discounter's price advantage despite a sharp fall in the group's profits last year. Photograph: PA The head of Aldi in Ireland and the UK has pledged to do "whatever it takes" to maintain the discounter's price advantage despite a sharp fall in the group's profits last year. Giles Hurley, UK and Ireland chief executive, said the growing pressure on consumer incomes meant that "an unprecedented shift in shopping behaviour" was now taking place. "People are being forced to change how they live and how they shop. We are seeing…