Hygiene and beauty top priorities for Filipinos during disasters, says Packworks data

In a country dominated by young households, Filipinos generally have a pragmatic yet sophisticated view when it comes to their beauty product priorities. They have always associated beauty and hygiene with dignity and self-respect. This explains why even in times of distress, Filipinos always set aside a portion of their wallet for their beauty and hygiene needs. Aside from whitening soaps and creams, Filipinos care most about their crowning glory: the hair. ERP, fintech, and data analytics platform Packworks shared that spending on shampoo and hair conditioner grew amid the occurrence of three natural disasters such as Typhoon Odette in…