Amazon eagerly eyeing social commerce sector


Source: ce.cn ce.cn

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US tech company Amazon is doubling down on the fast-growing social commerce sector by beefing up its presence in WeChat mini program, as China's Generation Z consumers-those born between the mid-1990s and the early 2010s-evince rising demand for personalized and niche overseas products via social media channels. Social commerce, which refers to a person's entire shopping experience-from product discovery to checkout process-takes place on a social media platform and is gaining traction among Chinese consumers, industry experts said. The company has launched a group-buying function within its WeChat mini program and strengthened cooperation with key opinion leaders as part of...