News Snapshot:
Several of Club Med properties in China are showcased at the launch ceremony for its Chinese name on Aug 17 in Club Med Lijiang, Yunnan province. CHINA DAILY French resort operator Club Med is accelerating localization in China with its new Chinese brand name, Dizhonghai Julebu, which literally means Mediterranean Club. The company announced the new name on Aug 17 at a membership event held in Club Med Lijiang, Southwest China's Yunnan province. The name will be used in all Club Med marketing communication and resorts in China. Since Club Med entered China in 2003, it has been committed to...
