China leading the world: TikTok is fastest-growing brand as Chinese brands look to future


Source: webwire.com webwire.com

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View the full Brand Finance China 500 report here TikTok/Douyin achieves viral growth, while other big Chinese brands have more moderate growth More than tripling in brand value over the past year, TikTok/Douyin (brand value up 215% to US$59.0 billion) is the world’s fastest-growing brand, according to a new report from leading brand valuation consultancy, Brand Finance. With an astounding 215% growth, the entertainment app’s brand value has increased from US$18.7 billion in 2021 to US$59.0 billion this year. Now the 7th most valuable Chinese brand, TikTok/Douyin has become a household name globally. Every year, Brand Finance puts 5,000 of...