News Snapshot:
(Left: Erwin Razon, General Manager, BPA Philippines; Right: Lisa Gokongwei-Cheng, President, Summit Publishing Co. Inc.) Summit Media, the Philippines digital lifestyle network, announced its partnership with Bent Pixels Asia (BPA), the leading revenue accelerator for premium YouTube creators in Asia, to help the former monetize its pre-roll ad inventory for the YouTube channels of its online magazines. This new partnership brings Summit Media’s foray into growing its YouTube channels as its new digital direction. Additionally, both companies will offer advertisers Reserved Media. This ad solution allows advertisers to target Summit Media’s YouTube channels and enables brands to exclusively run their...
