News Snapshot:
Xiaohongshu, the largest lifestyle-sharing platform in China, has stepped up in fanning China’s latest craze in ultimate frisbee, by becoming the official content community for the first China Frisbee League, while Weibo, China’s biggest microblogging site secured a spot as social media partner for the event. The league’s official account CUL Frisbee League landed on Xiaohongshu and Weibo on the eve of the game which kick-started on 6 August at the sports centre in Duyi Heritage Park in Xi’an, Shanxi province. The competition amongst 12 teams over 30 rounds and the following award ceremony were live streamed on both platforms...
