Who leads, who struggles in the tough Chinese smartphone market


Source: apdirect.in apdirect.in

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Smartphone market continues to struggle in China, according to Counterpoint’s Market Pulse report. The sales reportedly decreased 14.2% year-on-year (YoY) in the second quarter of 2022. The quarter's volumes were 12.6% lower than the level seen during the severe pandemic-hit Q1 2020, and less than half of the historical peak of Q4 2016. The last time the sales were below this point was nearly a decade ago in the Q4 2012, the year Apple launched iPhone 5. Vivo leads the market Vivo led the market during the quarter. "During the quarter, Vivo maintained its leadership. The mid-to-high-end S12 series helped...