TikTok owner ByteDance to introduce new Instagram-like social media app in China, Digital News AsiaOne


Source: asiaone.com asiaone.com

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ByteDance, owner of global hit short video app TikTok and its Chinese version Douyin, is gearing up to launch a new social media platform designed for young users to share their lifestyle and hobbies, according to the tech unicorn's latest corporate registration. The app called Kesong, which means croissant in Chinese, will provide its young demographic target with a fresh platform to publish photos and texts on subjects such as "trendy clothes, surfing tips and novel toys", according to the registration made last week by ByteDance subsidiary Beijing Weibo Shijie Technology Co, the information of which can be found on...