TikTok owner ByteDance to launch new social media app for young users that will rival China's Instagram-like Xiaohongshu | South China Morning Post

ByteDance , owner of global hit short video app TikTok and its Chinese version Douyin , is gearing up to launch a new social media platform designed for young users to share their lifestyle and hobbies, according to the tech unicorn 's latest corporate registration. The app called "Kesong", which means croissant in Chinese, will provide its young demographic target with a fresh platform to publish photos and texts on subjects such as "trendy clothes, surfing tips and novel toys", according to the registration made last week by ByteDance subsidiary Beijing Weibo Shijie Technology Co, the information of which can…