SOLUTION: Microsoft and Xbox Types of Marketing Segmentation Analysis

Marketing Auditing/ Situational analysis A marketing auditing is a compendious, structured analysis of an organizations environment which consists of both internal and external factors into consideration. It comprises of appropriate targets and potentials to follow along with measurements to be taken accordingly (Blythe, 2009). PESTLE Analysis Political: Different political factors such as the US-China trade war in recent times have affected the sale of the product in those regions. Microsoft may have the upper hand in policies concerning gaming consoles, sometimes bending in favor of the political parties or candidates. A recent example was when Xbox played a political advertisement…