News Snapshot:
July 1 – The AFC is reporting record engagement across its social media channels for its just completed U23 Asian Cup in Uzbekistan, hitting a high of nearly 340 million impressions, a jump of 193.8% over the Thailand edition years ago. Video content saw the biggest increase with 46.9 million views, a 1,066% increase on 2020. AFC’s just launched TikTok account had 9.3 million engagements. Overall engagement on the AFC’s social media channels grew by 141.2% from 7.3 million in 2020 to 17.68 million in 2022 with the AFC highlighting the impact of its multi-lingual platforms in English, Arabic, Farsi,...
