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The “Made in China, sold on Amazon” community in Shenzhen is bidding farewell to the freewheeling growth of recent years as it focuses on compliance and brand building amid an ever-complex market with tighter regulations, geopolitical uncertainties, and logistics disruptions from pandemic lockdowns. For Zou Xing, sales manager at food thermometer maker Shenzhen Goldgood Instrument, business has thrived in recent years through his clients’ online stores on Amazon, but growth started to slow this year and has even declined in some regions. The company’s biggest markets, the US and Europe, have seen annual growth of 30 per cent over the…
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