The Backstreet Boys Partner With Tencent's WeChat 'To Give Fans in China the Performance of a Lifetime'

The Backstreet Boys have officially partnered with Tencent-owned social media app WeChat "to give fans in China the performance of a lifetime." The Backstreet Boys, who hit the road as part of their DNA World Tour about three weeks ago, just recently unveiled the WeChat partnership. Sponsored by Lincoln - the specifics of this sponsorship haven't been publicly disclosed - the "free" virtual concert at the center of the deal "is expected to draw an astounding 40 million viewers," according the formal announcement message from the happening's organizers. This figure reflects an improvement of about 13 million watchers from the…