LaLiga extends with Ziggo, cancels Super Sports Media deal in China

Spanish soccer's LaLiga has today (June 23) announced a renewed long-term broadcast rights agreement in the Netherlands with Ziggo Sport, the pay-television operator owned by the Dutch cable and telecoms firm, until 2029. Ziggo opted to secure a new seven-year agreement despite its present contract with the league not expiring until 2024. Under the extension, the broadcaster will continue to have domestic television and digital rights to show live LaLiga matches and highlights. LaLiga coverage will remain on the basic-tier Ziggo Sport and pay-TV service Ziggo Sport Totaal. The Spanish top-flight launched the tender process in the Netherlands in March….