News Snapshot:
While tournament organisers and event planners may face further headaches as China adheres to a zero-COVID strategy, digital sports marketers said the demand for sports content remained strong in the country. A few months after holding a Winter Olympics as memorable for its extreme anti-COVID-19 measures as the competition, China has all but given up hosting international sporting events while it battles fresh outbreaks around key cities. On Sunday, China surrendered hosting rights for next year’s Asian Cup, the continent’s top soccer showpiece, a move which came little more than a week after it postponed the multi-sport Asian Games to...
