To Learn How Consumer Behavior Will Shape the Future of E-Commerce, Look to China


Source: newsbreak.com newsbreak.com

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To understand how consumer behavior will shape the future of e-commerce, it's time to talk about Chinese consumers' enthusiasm for transactions in private domains. Focusing on direct-to-consumer e-commerce on the West's open web seems new, even risky. But it's not. Chinese brands validated their version of the open web--e-commerce in private...