The NPD Group Reports on First Quarter 2022 Toy Industry E-commerce Sales in China


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Toy industry e-commerce sales in China increased by 8.8% to $1.3 billion (USD) in the first quarter of 2022 versus the same time period last year, and 27% from Q1 2020. PORT WASHINGTON, N.Y. (PRWEB) May 12, 2022 Toy industry e-commerce sales in China increased by 8.8% to $1.3 billion (USD) in the first quarter (Q1) of 2022 (January – March) versus the same time period last year, and 27% from Q1 2020, according to The NPD Group. The top three growing supercategories in Q1 2022 were Explorative & Other Toys, Games & Puzzles, and Plush, increasing 33%, 24%, and...