News Snapshot:
SHANGHAI, CHINA — Ogilvy China today announced that Rachel Yan has been appointed Head of Media for Ogilvy Beijing. Given China’s unique and highly digital media landscape, bringing content and media closer together is now more crucial than ever. In this new role, Rachel will further strengthen Ogilvy’s unique approach of bringing highly creative and personalized content across the media platforms that consumers most engage with, leading a team of Media, Engagement and Social strategists to deliver integrated performance marketing solutions for clients. Ogilvy will leverage GroupM’s media buying power to offer clients the best of both worlds: deep brand...
