China part of Namibia’s tourism sector revival strategy


Source: namibiadailynews.info namibiadailynews.info

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WINDHOEK, March 18 — Namibia is exploring ways to grow its base for China as a key source market for its tourism and hospitality sector following disruption by the COVID-19. Nelson Ashipala, manager for corporate communications at Namibia Wildlife Resorts, said Friday that China is part of the country’s short and long-term strategy geared towards the revival of the sector. Strategic interventions include a targeted marketing approach and nurturing partnerships. “Amid COVID-19, a new phenomenon, we are exploring new ways to establish such collaborations. China is very much on our radar exploring new ways and means,” he said. According to...