News Snapshot:
The co- branding exercise, however, comes with certain dos and don’ts. LIKE DELHI Metro , Indian Railways will also allow names of commercial brands to be added to names of its stations , for a fee. However, it will not name the brands in its announcements, and names of individuals cannot be added to station names . In a new policy for earning non-fare revenue , the national transporter has decided that government arms and “reputed business houses” will be allowed to prefix or suffix their brand name or logo to the name of a railway station at all the...
