The Emotional Campaign That Aims to Awaken “The Iberian Sense” of 111 Million Chinese Consumers Media-OutReach Vietnam News Politics, Business, Economy, Society, Life, Sports VietNam News


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The influential chef Mario Sandoval (2 Michelin Stars) will be the world ambassador for Iberian Ham HONG KONG SAR - Media OutReach - 25 January 2022 - ASICI , with the support of the EU, launches " Iberian Hams from Spain, Ambassadors of Europe in the World ," the most important international promotional program carried out by the Iberian sector in its history. The historic campaign plans to increase sales by 60% in the Asian giant, bringing the excellence of this cultured product closer to more than 111 million Chinese consumers and 70,000 restaurateurs. Within the framework of this innovative...