China spends US$300,000 to boost country's image ahead of Winter Olympics

The Chinese government is hiring Vippi Media, a New Jersey-based firm, to help improve its image ahead of the Winter Olympic Games next month in Beijing. Vippi Media has been organizing a social media campaign that promotes positive messaging about China and the Beijing Games on TikTok, Instagram, and Twitch with a contract value of U.S.$300,000. Vipinder Jaswal, the CEO of Vippi Media, told The Guardian that he considered the Chinese government's problem before signing the agreement. Earlier this month, Florida Senator Rick Scott wrote to Newsweek, where Jaswal is a contributor, requesting that the publication reevaluate its partnership with…