China employs anti-boycott US media firm to boost its image for the Beijing Winter Olympics


Source: tibetanreview.net tibetanreview.net

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Given the severe beating it has received from criticisms of its human rights record and the consequent diplomatic boycotts and continuing calls for further boycotts of its Beijing Winter Olympics and Paralympics, which are set to take place over Feb-Mar 2022, China has hired a US media firm to recruit social media influencers who would give a positive spin to its severely bruised image and ego. Under it, Vippi Media had signed a $300,000 deal to employ influencers to create content across TikTok, Instagram, and Twitch. The Chinese government is thereby turning to social media influencers to help improve its...