China is spending $300,000 to get US influencers to share positive social media posts to boost the country's image ahead of the 2022 Winter Olympics

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Chinese officials have hired a US-based media firm to help promote China and the 2022 Beijing Winter Olympics. Vippi Media signed a $300,000 deal to employ influencers to create content across TikTok, Instagram, and Twitch. The contract comes amid complicated bilateral relations between the US and China over human rights issues. The Chinese government is turning to social media influencers to help improve its tarnished image ahead of the 2022 Winter Olympic Games next month in Beijing. Vippi Media, a New Jersey-based firm, signed a $300,000 contract with the Chinese consulate general in New York to organize a social media...