China hires Western TikTokers to polish its image for the 2022 Winter Olympics


Source: techstory.in techstory.in

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Throughout next month’s Winter Olympics, an army of western social media influencers, each with hundreds of thousands of followers on TikTok, Instagram, or Twitch, will propagate favorable news about China. Concerned about the international backlash against the Beijing Olympics, which has resulted in a wave of diplomatic boycotts, the administration has employed western public relations experts to spread a counter-narrative via social media. Vipinder Jaswal, a US-based Newsweek contributor and former Fox News and HSBC executive, signed a $300,000 contract with China’s consulate general in New York in November to “strategize and execute” an influencer campaign promoting the Beijing Winter...