Campaign Spotlight: Asian Paints’ Taana Baana wall textures collection so unique it deserved nothing less than a 360-degree social media strategy


Source: adobomagazine.com adobomagazine.com

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MUMBAI, INDIA — Kinnect (A part of the FCB Group), a full-service digital integrated agency, leads the social media launch of Royale Play #TaanaBaana for Asian Paints. The collection comprises special effects paint which can be utilized to execute various patterns on walls. These wall textures give a distinct identity to homes, adds freshness to home décor, and pay homage to traditional Indian handicrafts & handlooms. The wall textures boast craftsmanship like Charpai, Ikkat, Basket, and more. Asian Paints manufactures a wide range of paints for decorative and industrial use and offers Wall Coverings, adhesives, and services under its portfolio....