Spain Tourism Board rebuilds SE Asian demand with fresh angles TTG Asia


Source: ttgasia.com ttgasia.com

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Known for her big-city draws and star-studded football clubs among South-east Asian travellers, Spain is working to spread post-pandemic tourism attention to lesser-known parts of the country and play up unique local experiences. Speaking to TTG Asia , Singapore-based Monica Sanchez, tourism counsellor with the Embassy of Spain and director of Spain Tourism Board, revealed that the tourism office has been spending the past 18 months of the travel freeze rebranding destination Spain and deepening South-east Asian travel agents’ understanding of Spain’s various points of appeal. Engagements were accomplished through webinars and one-on-one meetings with providers of Spanish travel and...