Almost 100-year-old Chinese museum taps Alipay, ‘blind boxes’ and live-streams to ride out Covid-19


Source: scmp.com scmp.com

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Henan Museum, one of China’s oldest museums, has turned to digitisation in an attempt to attract visitors. Founded in 1927, the museum has of late been using interactive online experiences, “blind boxes” and live-streams as part of its digitisation efforts. “Due to the effects of the pandemic, we have sped up the progress and the exploration of our digitisation projects,” said Song Hua, the director of Henan Museum’s culture and creative office. The museum has been looking for new ways to interact with visitors in person and virtually. In recent years, especially since the outbreak of the Covid-19 pandemic, the...