News Snapshot:
India’s Xapads Media has expanded its business to Indonesia as it looks to capitalise on the expanding digital advertising market in Southeast Asia’s most populous nation. Currently the firm is active in India, the US, the United Arab Emirates and its home market of India. Southeast Asia has an internet penetration rate of 70% according to Xapads, ahead of a global average of 59.5% according to Statista and the India headquartered firm expects this to translate into a robust market for digital advertising. Southeast Asia fastest growing digital ad market According to a statement from Xapads, programmatic advertising is central...
