News Snapshot:
The first index following Apple’s ATT enforcement shows that mobile media sources are still adapting to the new privacy reality AppsFlyer, the marketing measurement and experience platform, today released the 13th edition of its Performance Index, ranking the top media sources in mobile advertising. In its edition, AppsFlyer is pioneering the SKAN Index, a SKAdNetwork ranking that reflects the new reality of privacy generated by the enforcement of Apple’s App Tracking Transparency (ATT) framework. Apple’s ATT impact on the mobile industry has been substantial. While Facebook dominated AppsFlyer’s pre-SKAdNetwork iOS rankings, TikTok for Business claimed the number one spot in...
