News Snapshot:
Hivestack Launches Header Bidder for DOOH Publishers Hivestack , programmatic digital out of home (DOOH) ad tech company, opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that optimizes publisher yield across various sources. A recent article illustrated that online Web publishers use an average of six SSP/Exchanges for programmatic monetization, with header bidding technology being used to optimize yield. Andreas Soupliotis, Founder & CEO of Hivestack compared this to DOOH: “What happened to display, mobile and video is now happening in our space. DOOH publishers are using several DOOH-specific...
