FWD General Insurance tops Forrester Customer Experience Index in Hong Kong for second year running Media-OutReach Vietnam News Politics, Business, Economy, Society, Life, Sports VietNam News


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HONG KONG SAR - Media OutReach - 28 September 2021 - FWD General Insurance has topped the Customer Experience Index (CX Index) for two consecutive years in the latest 2020 ranking conducted by Forrester Consulting*. The study focused on the quality of customer experience among brands in Hong Kong's general insurance market. The ranking survey was completed by collecting responses from more than 1,400 customers on insurance brands, which were then evaluated by a third-party panel. Customers were asked to rate the brands according to various key customer experience drivers such as customer service, financial consultants, procedure, communication, digital channel,...