Brands Eyeing Chinese Expats in Singapore to Fuel Sales Post-COVID-19 – 香港新浪

As retail sales steadily recover, Chinese Expats have renewed their strong shopping sentiment with 63% spending more post COVID-19: EternityX survey reveals. SINGAPORE – Media OutReach – 20 September 2021 – With the government gradually easing border restrictions under COVID-19, businesses have been looking at new ways to capture opportunities in the local market over the course of the pandemic in order to generate positive momentum. Chinese expats in Singapore form a significant demographic that brands have been eyeing to fuel sales growth in the year of pandemic recovery. To provide perspective on this growing expatriate community that is shaping…