Online retailers in Asia Pacific drew 154 million new customers last year


Source: insideretail.asia insideretail.asia

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More than 154 million people across Asia Pacific shopped online for the first time last year – the highest number of new users yet in a single year. Of all the new shoppers online around the world last year, 69 per cent of them were in Asia Pacific; 53 per cent from China. And according to new research by Forrester, while the region posted the slowest growth of online sales by value of any region last year, total sales still soared by US$230 billion. One-third of that new turnover was from China, which accounted for 82 per cent of the...