Southeast Asia added 70 million online consumers during pandemic | The Edge Markets

– A + A (Aug 31): The Southeast Asia region, led by Indonesia, added 70 million new online shoppers since the start of the pandemic, according to an annual report by Facebook Inc and Bain & Co. Surveying more than 16,000 people across Singapore, Malaysia, the Philippines, Indonesia, Thailand and Vietnam, the researchers found a rapid pace of digital adoption during the pandemic and related lockdowns. By the end of 2021, they expect each of those countries to have 70% or more of its adult population as digital consumers. The jump from 5% to 9% of online retail penetration also…