Campaign Spotlight: Alibaba & F5 Shanghai cook up latest campaign for Haidilao's newest hotpot flavors

SHANGHAI, CHINA — Alipay's CSR project, Ant Forest, has recently collaborated with creative agency F5 Shanghai to produce an innovative integrated marketing campaign for a new sea buckthorn-based hotpot that was officially launched in Haidilao restaurants in mainland China. The campaign promoted the tasty new hotpot variant and allowed consumers to join the cause in fun, engaging ways. Since its launch in 2016, Ant Forest has been committed to encouraging the public to reduce carbon emissions by collecting digital "green energy points" that would be used to plant millions of real seabuckthorn trees in China. Sea buckthorn trees not only…