Online customers surged in Southeast Asia since COVID-19


Source: capital.com capital.com

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Southeast Asia saw the addition of 70 million new online customers since the COVID-19 pandemic began, according to an annual report by Facebook and Bani & Co . “Since the start of the pandemic, 70 million people— equivalent to the entire population of the United Kingdom—have become digital consumers. Nearly half of them, or around 30 million people, became digital consumers from 2020 to 2021 alone,” the report stated. Facebook and Bain define digital consumers as those who have purchased a product via online means in the past 12 months, excluding travel. For the report a Facebook-commissioned survey was conducted,...